Brand kit

Every logo, color, ribbon and pattern, ready to use.

One zip, 15.6 MB: SVG and PNG for every file, the colors, and the brand book PDF. Use the files as they are. The rules live in the brand book.

Planning an event, fundraiser or partnership that uses our name or logo? Email us first: hello@wayout.lgbt.

Logos

Every version, one job each.

SVG for print and design. PNG, transparent, for Canva, decks and email. Never redraw, recolor or stretch.

Horizontal logoPrimary. Night letters for light backgrounds.SVG PNG

Horizontal logo, on darkWhite letters for Gayla Night and dark photos.SVG PNG

Stacked logoSquare spaces: avatars, stickers, merch.SVG PNG

Stacked logo, on darkWhite wordmark for dark backgrounds.SVG PNG

One color, Gayla NightOne-ink print on light surfaces.SVG PNG

One color, whiteOne-ink print on dark surfaces.SVG PNG

One color, blackBlack-only print, stamps, forms.SVG PNG

Stacked, one color, blackStamps and one-ink merch.SVG PNG

Stacked, one color, whiteOne-ink merch on dark.SVG PNG

Stacked, one color, Gayla NightOne-ink merch on light.SVG PNG

Solid logoStitched, tiny or embroidered.SVG PNG

Solid logo, whiteStitched or tiny, on dark.SVG PNG

10-year logo, wide2026 only. Headers, banners, sponsor slides.SVG PNG

10-year logo, wide, on dark2026 only.SVG PNG

10-year logo, square2026 only. Avatars, stickers, merch.SVG PNG

10-year logo, square, on dark2026 only.SVG PNG

App iconFavicons and app tiles.SVG PNG

Color

Tap any color to copy it.

Ring order, outside in: Green Carnation, Ballroom Blue, Mother Magenta, Spotlight Orange. Download the color list.

Core

Tints

Deep partners and neutrals

Gradients

Big blocks. Crop what you need.

Full-size PNGs in three shapes, plus the CSS for the web.

Parade Route Gradient (Full)Lines, pills, accents. Never behind text.#00BF8C at 0% · #8C8FFF at 35% · #E636FF at 68% · #FF9300 at 100%Wide PNG · 6000×3375 Tall PNG · 3375×6000 Square PNG · 4000×4000

Morning After Gradient (Soft)Headers and grounds behind type.#61D7B8 at 0% · #787ADC at 26% · #F082FF at 50% · #FFBC61 at 74% · #CAD761 at 100%Wide PNG · 6000×3375 Tall PNG · 3375×6000 Square PNG · 4000×4000

Type

Two free fonts.

Queer youth shouldn’t have to leave home.

JostEverything: headlines, body, labels. Medium for leads, Regular for body, 900 for big numbers.Get Jost on Google Fonts

2016

MonotonThe accent only: step numbers, years and small stats. Never words.Get Monoton on Google Fonts

Ribbons

One ribbon, sixteen moves.

Pick one per layout. Orange always rides on top, and the ribbon runs off the edge of the page.

**W and O ribbon***The signature.*SVG PNG

Patterns and shapes

Everything is built from the O.

One pattern per layout, never behind text you need to read.

**Ripples***Behind a portrait or a hero.*SVG PNG

**Ripples, on dark***For Gayla Night grounds.*SVG PNG

**Wallpaper, open***Lighter surfaces and merch.*SVG PNG

**Wallpaper, solid***Backdrops and step-and-repeat.*SVG PNG

**Ring dots***A full field behind a cut-out person.*SVG PNG

**Half O***Pull quotes, timelines, photo tabs.*SVG PNG

Business cards

Make your own card.

Open the template in Canva, fill in your details and order through Canva. The artwork stays put.

Front

Business card back: name and contact details beside a giant striped W and ringed O — Back

Open the Canva template

Only order cards if you need them, and get your chapter president’s approval first.
Open the template and fill in your name, pronouns, role and contact details. National board members use The wayOUT LGBTQ Foundation in place of wayOUT (City).
Order through Canva on pearl effect paper, paid with your chapter’s Divvy card.

Email signature

One signature for everyone.

Fill in your details, copy it and paste it into Gmail. It takes two minutes.

Make your signature

Brand book

The rules, in one book.

Logo, color, type, patterns, photography, voice and the words we use.

Download the PDF Read it online

Questions, or a logo you're not sure about? brenden@wayout.lgbt